White Hat SEO refers to the use of SEO that Google likes, i.e., that which makes positive use of Google’s algorithms to position a Web site, trying to avoid penalties as much as possible.

In other words, with the term White Hat SEO occurs an appeal to Google’s rules without breaking them, operating in such a way as to position one’s Web site taking into account the target needs and searches made by users.

SEO has become a key tool for positioning a Web site in the top search results of Google or other search engines. By getting more organic traffic, you will get more visibility, with positive business implications.

Let’s see now what exactly White Hat SEO is used for.

What is White Hat SEO for?
White Hat SEO aims to position a Web site in the best possible way so that it appears in the top results on Google.

It can be defined as a set of ethically sound techniques aimed at positioning a Web site in full compliance with the rules and standards required by a search engine.

For example, content must be original, high quality and optimized, but also it must be structurally clear and clean, with HTML code behind optimally structured and capable of providing excellent UX.

With White Hat SEO a Web site is ranked without forcing algorithms and without slyly exploiting them. In this way, Google’s robots file standards are met, ultimately providing quality.

Unlike Black Hat SEO, which operates uncleanly, White Hat SEO always tries to position a Web site the right way to avoid Google penalizing it if it does not meet its rules.

There are no White Hat SEO techniques, only a way of operating SEO traditionally, that is, following the rules and avoiding forcing or circumventing them. In the next section, we will discuss the advantages that White Hat SEO offers.

What are the advantages of White Hat SEO?
The most important benefit of White Hat SEO is Google itself, which tends to reward Web sites that use it. Following the rules, therefore, results in better ranking in the SERP, which is beneficial to users, as it offers them functionality and quality.

In this way, you will always get the benefit of secure and lasting rankings, which is quite different with Black Hat SEO, which uses useless and harmful techniques to place a Web site in the top Google results.

Although it may be tempting, such behavior only leads to heavy penalties from Google, which tends to always benefit those who practice White Hat SEO, to instead punish those who are heavily circumventing the rules.

Positioning via Black Hat SEO, then, is by no means synonymous with security. Precariousness is sovereign, as a website that has positioned itself by circumventing the rules even risks being banned by Google, thus becoming invisible to users.

So, better to take advantage of White Hat SEO always, because it is not worth the risk. The supposed benefits of Black Hat SEO are just a red herring.

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