To increase the visibility of a website it is necessary to prepare a whole series of actions all aimed at improving the ranking on Google by making the website appear before others in online search and, consequently, increase traffic and visitors clicking on the site.

People on Google are inclined to click on the first search results they have available, so activities using SEO and SEM techniques that improve ranking allow the site to get more visitors and more traffic.

In this article we will look at the most useful practices to increase and improve the visibility of a website.

Increase traffic to your website
Increasing website traffic is not just about improving search results because, when it comes to a business website, increasing traffic also means:

• potentially improving sales results,
• increasing brand awareness (referred to as brand awareness),
• building trust with site visitors and positioning yourself in the marketplace.

Here are all the most important tips to follow to increase website visibility.

Take care of the technical aspects with the Audit
With the Audit, all technical aspects of the website are analyzed by identifying and correcting any errors that penalize the website.

By getting all the technical aspects in order, thanks to the Audit, the site can be considered technically perfect for being crawled and indexed by Google and other search engines.

The main errors that are typically identified are:

• 404 errors,
• errors in canonicals,
• broken links or links that do not work as they should,
• redirects and XML sitemap errors.

The main Audit tools are Google Search Console and Screaming Frog, but many others can be found on the web.

Create an XML Sitemap for Indexing
The XML Sitemap is the map that allows the search engine to “read” the website and index it properly.

There are two types of sitemap: the XML Sitemap and the HTML Sitemap.

For indexing purposes, an XML Sitemap must be created and inserted and reported to Google Search Console to index the website.

Entering the XML Sitemap into Search Console is also useful for periodically monitoring for any technical errors that may occur as you edit the website.

Make your site mobile friendly
Search engines have updated their algorithms according to the increased rate of user usage.

Most users consult Google via mobile devices, so the search engine indexes and rewards sites created in mobile friendly because they are easier to consult from all devices.

Keyword research, including local
Doing keyword research (Keyword) even local allows Google and other search engines to better understand what the website is about and suggest it based on user searches.

Don’t be afraid to search and use even clear long tail (long tail) words because they may have fewer searches in terms of numbers, but have few competitors using them and therefore little competition on the web.

The importance of SEO Copywriting
Keyword search results are used to fill the website with information that searchers find useful.

The website does not have to be user-friendly; search engines such as Google need to consider useful information for visitors to increase the site’s visibility.

SEO Copywriting allows you to improve the score that search engines give the site by increasing visibility, and at the same time, it must be engaging text for the people who will read it.

Remember that you are not writing for the search engine, you are writing for people!

Be careful, the content of the website must be unique and absolutely not copied from other web sources because, if Google detects plagiarism, it will penalize the indexing of the site.

Doing SEO for website images
During Google crawling, all elements on the website including images are considered.

Therefore, it becomes important to do SEO for images as well.

By this, we mean using images that are relevant to the text in which they are placed and that contain an alt tag consistent with the writing.

Quality link building to increase authority
Link building is a practice in which, through user engagement on social pages or video channels or through personal branding, visitors share pages on your website.

You also do link building by deepening relationships with other professionals in your field who can direct audiences to visit your website or mention you in their content by leaving a link to your site.

The more sharing by users outside your site, the more you improve indexing and increase your website’s visibility.

Literally, in fact, link building means “building links.”

Improve Your Online Reputation in the Eyes of Users
Improving and optimizing your online reputation in the eyes of people, who are the users who will visit your website, is a really important activity.

To increase website visibility, you need to create a structured site as per search engine guidelines, but always keeping in mind that visitors are people.