From a seo audit one should expect a snapshot of the state of the site from a seo perspective, a document that can serve as a technical guide to proceed with the reoptimization of factors that block the improvement of the site’s search engine rankings. The seo audit is an assessment aimed at obtaining evidence that can be objectively evaluated in order to determine the extent to which the predetermined criteria have been met or not.

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4.If you decide to buy the subsequent service as well, the price of the Conseolence will be deducted from the service2

Seo audit what is it
The seo audit is a technical, content, structural analysis of the website. It is therefore a useful seo analysis to make a diagnostic of the critical issues in seo factors that hinder the crawling and indexing of the website by search engine crawlers.

The seo audit is a comprehensive seo analysis by which the seo consultant evaluates and verifies the elements that need to be optimized in the website to improve Google rankings. The seo analysis is a summary document that attests to the optimization status of the site. The seo consultant draws up the analysis document of the optimization status through an inspection of elements such as html, content, internal links and outbound and inbound links, the presence of the sitemap, the presence and directives included in the robots.txt file; the compilation of meta tags in the very important head section such as meta title and meta description and much more.

How to do a seo audit?
It is possible to analyze the optimization of the website and thus do a limited seo audit, without the intervention of a consultant, using SEO audit software that scans the web pages and detects their technical errors.

The limitation that offers an audit done only with the help of tools and software, is that of the lack of criticism and observation by an expert in reading the errors that the software highlights, and the subsequent ability to interpret those errors.

The seo tools, return a list of hypothetical errors that are not updated according to Google’s guidelines in addition to often not taking into account Google’s algorithmic changes.

Software to research seo errors, provide the webmaster with a list of technical and structural issues to be analyzed individually and in depth with observation.

Considering a seo audit just a checklist of things to do is a mistake that could make it futile to crawl the site to eliminate seo problems.

The technical analysis document that you need to create by doing an audit, is in fact a file that consists of a checklist and errors to be optimized, but each of them must be observed in detail and have a critique by an expert.

In fact, often despite improving all the errors shown by a seo tool the ranking does not improve. This is due to the fact that if a tool returns as an error the lack of filled in descriptions, correcting by filling in the meta descriptions does not necessarily improve the organic ranking. On the contrary, sometimes such corrections can make the ranking worse. This is because Google, for example, in the absence of description declared in the meta tag, chooses to return the description in the serp more consonant and corresponding to the user’s search.

Seo audit tools
There are several tools for doing a seo audit, generally those that scan websites and detect their technical errors are useful. But for a broad and proper analysis, they should be complemented by specific tools that are able to go deeper in observing individual factors.

Whatever seo audit tool you want to use, it is good to put it side by side with Google’s Search Console, Google’s pagespeed to check speed, Google Chrome webmaster tools seo audit, Google’s structured data tool. In fact, it is in the search console that errors that the search engine sees in the site can be read and interpreted, and with the other free tools made available by Google, other errors to be optimized as well as solutions to be taken can be verified.

Tip: For massive testing of web pages with Google’s Page Speed Tool, I recommend trying this free tool I found Bulk Page Speed Test. PageSpeed Insights is very useful, but unfortunately it only allows you to test one page at a time. So it is very tedious to check an entire website for slow subpages.

That’s why I recommended using this PageSpeed Check, because it allows you to automatically test hundreds of URLs. After entering a URL, the tool scans the website and determines the PageSpeed for each subpage.PageSpeed data are identical to those in Google PageSpeed Insights.

Google search console
A seo audit can be done with Search Console, which allows you to analyze the performance of your site and individual pages. Queries, ctr rate, devices used by users, countries and geolocation of visitors, what kind of results are displayed in the serp (multimedia, products, articles, pages).

Through reading Search Console data, one can check indexed urls, coverage errors, redirects, 404 errors, pages excluded or included by the search engine in its indexes.

You can monitor and verify seo elements and factors such as speed, breadcrumbs, amp, crawl statistics and crawl budget, daily downloaded resources, performance, blocks, how the search engine sees pages, text and content. Internal and external links, which domains link to the site, which page gets linked to and which gets more internal or external links. The anchor text with which these paths are linked.

Lighthouse tools for chrome developers
Google’s Chrome provides a valuable tool for developers who want to do a seo audit of their website.

Google considers seo analysis in a broader way, separating seo factors, performance and accessibility of the website.

It offers the ability to do an analysis of the mobile and desktop version, highlighting critical issues and also giving solutions to improve ranking.

Learn more here: Website speed to know what the metrics highlighted in Chrome’s lighthouse seo audit are for.

Screaming Frog
Another tool widely used by seo consultants to analyze websites is Screaming Frog. This tool is a spider capable of performing in-depth SEOonsite analysis and able to highlight seo errors that classic seo tools fail to report. (A complete guide to using it here).

How to structure an seo audit?
Generally when I tackle a seo audit I try to divide the activities and factors to be analyzed, so that I can always have the overall picture of the website clear in my mind.

Conducting a seo analysis is difficult precisely because we might focus on irrelevant details just because they are returned by analysis tools.

That’s why I divide the seo audit as follows:

• Analysis of the structure and tree structure of the site
• Analysis of keyword research
• Technical analysis
• Content analysis
• Internal link analysis
• Analysis of inbound and outbound links

By dividing the technical analysis document into these areas, I am usually able on the one hand not to fossilize on marginal errors returned by the tools, and on the other hand to identify more of them and consider them with proper weight in a broad context. This allows me to set operational priorities and put each seo error into a subcategorization that I create based precisely on the priorities:

• High priority seo fixes
• Medium priority seo fixes
• Low priority seo fixes

The categorization of seo audit by priority, takes into account several elements, namely:

• Usefulness for organic positioning purposes
• Speed of resolution
• Resolution costs