To grow your business and expand it in the marketplace, you need to ensure your brand presence online. Online communication requires the creation of quality content that helps consumers discover our brand and the value of the products or services we offer.

Very often, however, small and medium-sized companies do not invest enough time and money to create content that provides information to customers and, at the same time, raises brand awareness, increasing site traffic.

In addition, creating good content that is SEO-optimized contributes to higher ranking results, as Google tends to “reward” those sites that provide good content to users. (ask for a seo consultation)

The higher it is ranked on Google, the more the website will be visited by users who are still in the first stage of purchase and who, therefore, are looking for information and advice.

In order for content sharing on the site to be effective, it must be constant and planned.With this in mind, the need to create an editorial plan seems obvious.

Let’s find out what an editorial plan is and how you can create one that is well structured.

What is an editorial plan?
The editorial plan is document by which you can plan and control the content to be published on a site, and which allows you to maintain the same communication strategy.

It is not to be confused with the editorial calendar, in which you set the publishing schedule, which should already be included in the editorial plan.

A well-structured editorial plan is essential for determining what types of content to create and organizing its publication.

Why it is important to create an editorial plan
Creating an editorial plan is important for a website blog as it allows you to:

• Why it is important to create an editorial plan
  Creating an editorial plan is important for a website blog as it allows you to:
• to spend less time choosing what content to implement. In fact, having established them beforehand, there is no need to study them time after time;
  to be timely in publishing content while keeping the site up-to-date;
  to establish the communication strategy to be adopted, establishing the topics to be covered, the tone of voice to be used and how often to publish content.

How to best organize a PED
You can make your editorial plan on any type of document that suits you best, such as Word, Excel, Google Docs or Google Sheets.

Once you have determined the most suitable type of document, you need to enter:

• The categories into which to classify content. In the case of a blog associated with a pharmacy, content can be placed in different categories, depending on the type of drug;
• a description of the topics to be covered;
• the keywords to be included in the article. On the one hand, these are useful for identifying the type of content; on the other hand, they are indispensable for good Google rankings;
• the title of the article;
• useful notes for the creation of the content;
• the date of publication;
• the publication status of the content;
• whether the client has approved it;
• other necessary information.

Depending on the goals to be achieved, sections of the editorial plan can be added or removed to achieve the organization best suited to your needs.

How to create editorial plan content
To create an effective editorial plan you need to start with a careful analysis of your company, determining what kind of customers your content is aimed at and what your competitors are offering.