Hreflang Tags: What They Are And How To Implement Them On The Site
The hreflang attribute is necessary if your site has content in two or more languages. According to John Mueller of Google, the hreflang attribute, HTML...
W3 Total Cache Plugin: What It Is And How To Speed Up A Site On WordPress
The 'optimization of a website that is made with WordPress, finds many facilities even in operations not really feasible by less experienced users such as...
How To Define Brand Awareness
In online marketing we hear more and more about brand awareness, but without defining what it is and why it is important. You are in...
The Brand Reputation
Brand reputation refers to the entire set of evaluations, perceptions, and expectations that each person involved directly or indirectly in a company's projects, has towards...
What Are They And Why Are Insights So Important?
Marketing is increasingly digital, and in digital it is important to know how to interpret insights. Businesses large and small struggle daily with reading data...
Keyword Density
If you are wondering what keyword density is, how to calculate it and what the optimal values are for a page, continue reading and find...
Customer Journey: What it is
Do you keep track of your customers' customer journey? Identifying the journey your potential customers take between the time they get to know you until...
Piano di Marketing O Piano Marketing: Cos’è
The Marketing Plan or Marketing Plan, is a very important tool at the basis of any business or entrepreneurial project. In fact, the Marketing Plan...
Increase the Visibility of a Website on Google
To increase the visibility of a website it is necessary to prepare a whole series of actions all aimed at improving the ranking on Google...
What Is Meant By White Hat SEO
White Hat SEO refers to the use of SEO that Google likes, i.e., that which makes positive use of Google's algorithms to position a Web...