The Featured Snippet are results that Google already shows in SERP as a response to user Queries to increase a site’s organic traffic. Commonly referred to as result zero (while for Google it is the Featured Snippet) because it is displayed before the result in the first position.

By also appearing in position zero, the website appears twice in search results, doubling the chance of receiving traffic and allowing even small sites to compete with much more popular sites.

Appearing in position zero has become one of the most coveted results when it comes to SEO, in fact, 13% of Google searches return a SERP with Featured Snippet.

Let’s see together how Featured Snippets work and when it is convenient to reach position zero.

Continue reading the Dear Web article to find out more.

eatured snippet: what is it for?
It is Google that states that the snippet in position zero is chosen based on the results most useful in providing answers to informational queries (which the search engine classifies as questions).

Providing a search answer in the featured snippet might lead one to think that the user, having read a concise but fairly comprehensive answer, will not go and click on one of the SERP results.

In reality, the snippet cannot contain a detailed answer in a few lines. In fact, it generally shows truncated text so it will be necessary to open a Web site to get a complete answer to one’s questions.

Different types of Featured snippets
It is necessary not to confuse Featured Snippets with Rich Snippets: the latter contain data taken from a Google database and do not contain any links.

Among the types of Featured Snippets provided by Google are:

• paragraphs;
• numbered lists;
• bulleted lists;
• tables;
• videos.

Let’s look at them in detail.

Paragraphs
The paragraph is the most widely used type of Featured Snippet because it is the most suitable way to respond quickly and comprehensively to user queries.

They are typically used for queries that contain words such as “who” or “what” or “why.”

The numbered list
Numbered lists are displayed if the query is about actions to perform some task.

It is therefore necessary to insert a numbered list summary at the beginning of the post so that the snippet is obtained.

The bulleted list
The bulleted list is the most useful type of snippet for users. To display it, Google chooses an informative article, takes its headings (particularly H2s) and turns them into a bulleted list.

Tables
Google uses tables with essential information to display structured data to create a snippet that is immediate and useful.

To get the snippet it sorts the data into a table.

Videos
A Featured Snippet can also consist of external resources, such as, for example, YouTube videos.

The snippet shows the preview of the video, the exact minute when you can find the information you are looking for, and a brief description of the content.

It is very difficult for an SEO to be certain of reaching position zero with their content, but it is possible to increase the odds by properly curating the formatting. Of course, there is a need for this care to be always high since position zero is not permanent.

Why is it important to appear in position 0 in SERP?
It is good to ask yourself whether it is always useful to achieve position zero in SERP.

If it is a small site that does not exceed the fifth position in SERP having Featured Snippet content can be a great way to increase traffic to your site.

On the other hand, it is more difficult for sites that appear in the top three results of the SERP to aspire to see their content in position zero: in fact, appearing in Featured Snippet could result in a decrease in CTR because users may already consider the snippet content exhaustive and decide not to access the site.

The converse can certainly apply, but appearing in position zero can prove to be a great way for small sites to compete with the most popular sites in their industry.

Let’s look at what to do to appear in position zero.

You might also be interested in: SEO factors, list of ranking signals that affect Google ranking

How to reach position zero with Featured snippets
To see your own content in position zero, you can take steps that can help since there is no one method that guarantees this result.

Try to create content that can satisfy informative queries: in fact, Google is more likely to consider content that answers specific questions such as “how” or “why.”

You might also be interested in: SEO factors, list of ranking signals that affect Google ranking

How to reach position zero with Featured snippets
To see your own content in position zero, you can take steps that can help since there is no one method that guarantees this result.

1. Try to create content that can satisfy informational queries-in fact, Google is more likely to consider content that answers specific questions such as “how” or “why.”
2. Presta attenzione alla cura degli aspetti tecnici del contenuto. Ad esempio, inserisci la domanda a cui vuoi fornire risposta come titolo H1 o H2 del paragrafo che contiene la risposta.
3. Se crei un elenco puntato ricorda di utilizzare i tag <lil>e<ul> , mentre devi utilizzare il tag per gli elenchi numerici. Utilizza il tag per le voci dei paragrafi.
4. Non utilizzare link nei testi che vuoi far apparire in posizione zero.
5. Scrivi risposte brevi poiché gli snippet in evidenza in genere sono formati da 40-50 parole.
6. Metti in evidenza le parole chiave con il tag in modo che la risposta salti subito all’occhio.
7. Rispondi anche a domande correlate al contenuto del tuo articolo in modo da ottenere la posizione zero anche per query collegate.
8. Cerca, se possibile, di creare pagine FAQ o Q&A.

Try to use these tips also to improve the ranking of pages you have already created. In fact, the further your content moves away from position 1, the harder it is for it to appear in position zero.