Chapter 1: Getting Started with DreamHost
Before diving into WordPress, you need to set up your hosting with DreamHost. Follow these steps:

Choose Your Plan(Click to See Hosting Plans): DreamHost offers various hosting plans to cater to your needs. Select the plan that suits your budget and requirements, whether it’s shared hosting, VPS, or dedicated hosting.

Domain Name Registration: If you don’t have a domain name yet, DreamHost allows you to register one. Alternatively, you can transfer an existing domain.

Complete the Sign-Up: Follow the sign-up process, enter your payment information, and set up your account.

Accessing Your DreamHost Dashboard: Once you’ve signed up, you’ll have access to your DreamHost dashboard. This is your control center for managing your hosting account.

Chapter 2: Installing WordPress
Now that your hosting is set up, it’s time to install WordPress:

One-Click Installation: DreamHost offers a one-click installation feature, making it incredibly easy to set up WordPress. Log in to your DreamHost dashboard and find the “One-Click Installs” section.

Select WordPress: Click on the WordPress icon to start the installation process.

Customize Your Installation: You can customize your installation by selecting the domain and directory where you want to install WordPress. Leave the directory field empty if you want it to be installed on your root domain.

Configure Your Site: Enter your site title, a username, and a strong password for your WordPress admin account. Make sure to use a secure password and keep it safe.

Install: Click the “Install it for me now” button, and DreamHost will handle the rest. In a few moments, your WordPress website will be installed and ready to go.

Chapter 3: Navigating the WordPress Dashboard
With WordPress successfully installed, it’s time to explore the WordPress dashboard:

Login: Access your WordPress dashboard by going to your domain URL followed by “/wp-admin” (e.g., www.yourwebsite.com/wp-admin). Enter the username and password you set during installation.

Dashboard Overview: The dashboard is your website’s control center. Here, you can create and manage content, customize your site’s appearance, and monitor its performance.

Posts and Pages: Learn the difference between posts and pages. Posts are typically used for blog entries, while pages are for static content like your homepage and about page.

Themes: Choose a theme that suits your website’s purpose. You can explore free themes or invest in a premium theme for more customization options.

Plugins: Discover the power of plugins to add functionality to your site. Popular plugins include Yoast SEO for optimizing your content and WooCommerce for setting up an online store.

Chapter 4: Creating Your First Website
Now that you’re familiar with the dashboard, let’s start building your website:

Setting Up Pages: Begin by creating essential pages like “Home,” “About Us,” “Contact,” and a “Blog” page. You can do this by navigating to “Pages” in the dashboard and clicking “Add New.”

Customizing Your Theme: Go to “Appearance” and select “Customize” to personalize your site’s appearance. You can change colors, fonts, and layout settings to match your brand.

Adding Content: Start creating and publishing content. Write your first blog post, add images, and format text. WordPress has a user-friendly editor that resembles popular word processing software.

Media Library: Upload and manage images, videos, and other media in the Media Library. This is where you’ll store all the assets for your website.

Navigation Menu: Create a navigation menu to help visitors navigate your site easily. You can add pages, categories, and custom links to your menu.

Chapter 5: Search Engine Optimization (SEO)
For your website to succeed, it needs to be discoverable on search engines like Google. Follow these steps to improve your site’s SEO:

Install Yoast SEO: Yoast SEO is a powerful plugin that helps you optimize your content for search engines. Install and configure it to ensure your content ranks well.

Keyword Research: Research relevant keywords for your niche using tools like Google Keyword Planner or SEMrush. Incorporate these keywords naturally into your content.

Quality Content: Create high-quality, informative, and engaging content. Google values content that provides value to its users.

Internal and External Links: Use internal links to connect related content within your site. Also, include external links to authoritative sources to enhance your content’s credibility.

Chapter 6: Website Maintenance and Security
Keeping your website secure and up to date is essential. Here are some tips for website maintenance:

Regular Backups: Set up automatic backups through your hosting provider or a reliable plugin. This ensures you can restore your site in case of data loss.

Update Everything: Keep your WordPress core, themes, and plugins up to date. Outdated software can be vulnerable to security threats.

Security Plugins: Install a security plugin like Wordfence or Sucuri to protect your site from malware and hackers.

Monitor Performance: Use tools like Google PageSpeed Insights to optimize your site’s loading speed. A fast website improves user experience and SEO rankings.

Engage with Your Audience: Respond to comments and engage with your audience on social media. Building a community around your website can help it grow.

Chapter 7: Growing Your Website
As your website gains traction, you can explore various strategies to grow your online presence:

Email Marketing: Build an email list and send newsletters to your subscribers. Tools like MailChimp and ConvertKit can help automate this process.

Social Media Promotion: Share your content on social media platforms to reach a wider audience. Utilize social media scheduling tools to streamline your efforts.

Monetization: If you’re interested in making money from your website, consider options like affiliate marketing, selling digital products, or displaying ads.

Analytics: Use tools like Google Analytics to track your website’s performance. Analyze data to make informed decisions and refine your strategy.

Building your first website with WordPress on DreamHost is an exciting journey. With this tutorial, you’ve learned the essential steps to get started, create content, optimize for search engines, and ensure your website’s security and growth. Remember, building a successful website takes time and dedication, so be patient and keep learning. With practice, your website will become a valuable asset, whether it’s for personal blogging, promoting a business, or sharing your passion with the world. Good luck on your WordPress journey!

The post DreamHost WordPress Tutorial for Beginners: Building Your First Website appeared first on SEO, content marketing, social marketing and digital advertising.

WordPress and website builders are both popular options for creating websites. While they both serve the same purpose, there are some key differences between the two. In this article, we’ll explore the similarities and differences between WordPress and website builders, and examine how each has its own set of advantages.

Similarities between WordPress and Website Builders

Before we delve into the differences between WordPress and website builders, it’s important to note that there are some similarities between the two. Both WordPress and website builders are platforms that allow you to create a website without having to code or design from scratch. They both offer a variety of templates and themes that you can use to create a visually appealing website.

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Both platforms also offer various plugins and widgets that allow you to add functionality to your website, such as contact forms, social media sharing buttons, and more. Additionally, both WordPress and website builders have a user-friendly interface that makes it easy to create and manage your website.

Differences between WordPress and Website Builders

Now that we’ve looked at the similarities between WordPress and website builders, let’s examine the differences between the two.

Ease of Use

One of the biggest differences between WordPress and website builders is ease of use. While both platforms are user-friendly, website builders tend to be easier to use for beginners. Website builders have a drag-and-drop interface that allows you to easily move elements around on your website. WordPress, on the other hand, requires a bit more technical knowledge and may take some time to learn.

Customization Options

Another key difference between WordPress and website builders is customization options. While website builders offer a variety of templates and themes, the level of customization is often limited. WordPress, on the other hand, offers unlimited customization options. With WordPress, you have complete control over every aspect of your website, from the layout to the functionality.

Flexibility

Flexibility is another area where WordPress and website builders differ. Website builders are generally less flexible than WordPress. While website builders make it easy to create a website quickly, they often lack the flexibility to add custom features or functionality. WordPress, on the other hand, is highly flexible and can be used to create virtually any type of website, from simple blogs to complex e-commerce sites.

Cost

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Cost is another area where WordPress and website builders differ. While there are free website builders available, most website builders require a monthly subscription fee. These fees can add up over time, especially if you’re using the platform for an extended period. WordPress, on the other hand, is free to use. While you may need to pay for hosting and premium themes or plugins, the cost is generally lower than using a website builder over the long term.

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Advantages of WordPress

Now that we’ve looked at the similarities and differences between WordPress and website builders, let’s examine some of the advantages of using WordPress.

Flexibility and Customization

As we mentioned earlier, WordPress is highly flexible and customizable. This means you have complete control over the look and feel of your website. Additionally, WordPress offers a wide variety of plugins and widgets that allow you to add any feature or functionality you need.

SEO Optimization

WordPress is also highly optimized for search engines. This means that your website will be more likely to rank higher in search engine results pages. Additionally, WordPress offers various SEO plugins that make it easy to optimize your website for search engines.

Community Support

Another advantage of WordPress is its large and active community. This means that there is a wealth of resources available to help you if you run into any issues. Additionally, there are thousands of free and premium themes and plugins available, which can save you time and money.

Here are some of the advantages of using a website builder:

Ease of Use

Website builders are designed to be user-friendly, even for those with little to no technical knowledge. They have a drag-and-drop interface that makes it easy to add and rearrange content on your website. This means that you can create a website quickly and easily, without having to spend hours learning how to use a complex platform.

Speed

Another advantage of website builders is that they allow you to create a website quickly. Because website builders have pre-built templates and themes, you can get your website up and running in a matter of hours, rather than days or weeks. This is ideal if you need to create a website quickly for a new business or project.

Affordability

Website builders are often more affordable than hiring a professional web designer or developer. While some website builders charge a monthly subscription fee, the cost is usually much lower than what you would pay a web developer to create a website from scratch. Additionally, many website builders offer free plans that allow you to create a basic website without paying anything.

Technical Support

Most website builders offer technical support to help you if you run into any issues. This means that you don’t need to have any technical knowledge to create a website. If you have a question or run into a problem, you can simply contact the support team and they will help you resolve the issue.

Mobile Responsiveness

Website builders typically offer templates and themes that are mobile responsive. This means that your website will look great on any device, whether it’s a desktop computer, a tablet, or a smartphone. This is important, as more and more people are accessing the internet on their mobile devices.

Conclusion

In conclusion, both WordPress and website builders have their own set of advantages. WordPress is highly customizable and flexible, making it a great option for those who need more control over their website. Website builders, on the other hand, are designed to be user-friendly and affordable, making them a good choice for those who need to create a website quickly and easily. Ultimately, the choice between WordPress and a website builder will depend on your individual needs and preferences.

The post WordPress VS website builder: similarities and differences appeared first on SEO, content marketing, social marketing and digital advertising.

BEFORE WORDPRESS INSTALLATION: THE BASICS.

Before we start with the actual tutorial, briefly on the main components you need to install WordPress manually:

your own domain and web hosting
an FTP access
a database (MySQL)
the WordPress download

You need the domain and the hosting package so that you have a storage space for all your site content, and via the download link you can download the WordPress files directly in German. So far quite logical and simple, but what about FTP and MySQL?

FTP CLIENT: SET UP FILEZILLA FOR WORDPRESS

FTP stands for File Transfer Protocol; so it is a protocol for transferring data. The FTP client makes it possible to copy the WordPress files and folders that you save on your computer during download to the server.

In other words, thanks to the FTP client, you can transfer locally stored elements to the online storage. This storage is the web space provided by your hosting provider.

Which FTP client you use is entirely up to you. The only important thing is that you have such a program ready before you start installing WordPress. Very popular is the free program FileZilla (Windows, Mac, Linux). Alternatively, there are, for example, Cyberduck, FTP Voyager or CoffeeCup. Other options are listed by Netzwelt and Lifewire.

Whichever FTP program you choose, the bottom line is that you will always need FTP credentials for WordPress installation. You can find these in the customer menu or control panel of your web hosting package. With Hoststar, for example, you can get to the FTP management area via the My Panel and the “Hosting” tab.

MYSQL: THE DATABASE FOR WORDPRESS

As the name suggests, the MySQL database is where all WordPress files and file folders are stored on the web server. During the WordPress installation you need to specify the following things regarding the database:

the database name
the host of the database
the username
the password
the table prefix
You can usually set these credentials via the menu of your hosting provider or they can be found in the “Databases” section. In case of Hoststar it is the same path as already described above (My Panel / “Hosting” / “FTP”). If you are just creating the database, it is best to open the text editor and copy these details into it. This way you can easily take them over during the WordPress installation.

That’s it – in principle, you don’t need more technical language for the new installation of WordPress. Let’s get started!

INSTALL WORDPRESS OFFLINE AND MANUALLY IN 7 STEPS: THIS IS HOW IT WORKS

First of all: When we talk about “offline” here, we don’t mean that you don’t need Internet access for this installation. Of course, this is still necessary, after all, you need to be able to access your domain.

Rather, we assume here that it is not about the 1-click installation. The advantage of installing WordPress manually instead? You automatically become familiar with the processes “behind the scenes” and can better understand how the software actually works.

So how does the installation work? Basically, here’s what happens:

1 WordPress download
2 Upload of the files via FTP client
3 Entering the access data for the database
4 Set the website information
5 Confirm
That doesn’t sound so complicated anymore, does it? It’s not!

STEP 1: DOWNLOAD WORDPRESS

Click on “Get WordPress” on the de.wordpress.org page. (On the English site, “Get WordPress.”) Now you can download the latest WordPress version, packaged in a .zip file. Save this file in a place you can easily remember, for simplicity’s sake, for example, on your desktop.

After downloading, you need to unzip the .zip file. This can be done by double-clicking on the file or via right-click. Afterwards you should see three subfolders:

wp-admin
wp-content
wp-includes

STEP 2: SET UP FTP-CLIENT

Open your FTP client (we will start from FileZilla). Under “Server” you can enter the host or the server where your web hosting is located in the upper left corner. Also, type in the username and FTP access password. Now select “Connect” and then “Ok”.

You are now connected to the web space and you will see two columns:

Left column: This shows the files on the local storage, that is, those that are on your computer.
Right column: Here you can see the files on the server. In this column, after the next step, you should find the WordPress data that you just downloaded.

STEP 3: UPLOAD WORDPRESS FOLDER

In the first step you have unzipped the WordPress folder. Now select all files/subfolders in this folder and choose the option “Upload” after a right click. Very important: Do not simply copy the entire WordPress folder, but really the individual files!

Now all marked files will be transferred to the server, into the so called root directory or main directory. Since it is quite a lot of data, it is quite normal that this upload takes a few minutes (depending on your internet speed).

Attention: Before the upload it is very important that you choose the right directory. Pay explicit attention to this point, because only then the data will be located in the directory that is assigned to the respective domain.

STEP 4: CALL WORDPRESS PAGE

Enter the URL or domain of your page into the browser and confirm. Now the message should appear that the page is not available. Append the following addition to the URL: /wp-admin. This then looks like this: beispielblog.ch/wp-admin. By confirming the entry, you will get to the configuration level.

STEP 5: ENTER THE DATABASE DETAILS

Now you need the MySQL database credentials that we mentioned above. If you have cached them in the text editor, you can simply copy the details from there and paste them into the relevant fields.

We also recommend that you change the table prefix. By default, this line contains wp_. Insert some arbitrary characters after the underscore and finish with another underscore. This may look like this: wp_psoijq_.

This step is not a must, but it will make your life easier later, should you want to manage multiple installations in the same database.

If you have now entered all these details, confirm them with “Send”. The message appears, WordPress can now communicate with the database – everything done correctly! Now all that’s left is to click on “Perform installation”.

STEP 6: ENTER WEBSITE INFORMATION

You are now almost done with the installation, only the WordPress site information is missing. WordPress will now ask for these details:

Website title
Username
Password
Email address
Setting for search engine optimization
Our tip: Feel free to stick with the auto-generated password WordPress suggests. It’s a very secure combination – usually more secure than anything you might come up with on your own.

As for the checkmark on the SEO setting: this determines whether Google indexes your new WordPress website or not. For now, uncheck it if the site is still in the development phase and check it again later when everything is set up as desired.

STEP 7: CONFIRM AND COMPLETE INSTALLATION

You can now save your entries by clicking on “Install WordPress”. That’s it – the installation is finished. If you then go to your domain, you can log in with the username and password (you set this data in the previous step).

After login you will see the backend, where you can manage the content of your WordPress site. You can get there by adding wp-admin to your domain, like this: exampledomain.ch/wp-admin.

The post Install WordPress in 7 steps: the guide for beginners appeared first on SEO, content marketing, social marketing and digital advertising.

Turning your hobby into a profession and earning money through blogging: This is the big dream of many aspiring bloggers. But what makes a successful blog? Is it worth creating a free blog and is a WordPress blog really always the best choice? How do you actually write a blog post? In other words: What is important if you want to make your own blog a big success? We’ll address all these questions here!

WHAT IS BLOGGING AND WHAT ARE THE BENEFITS OF HAVING YOUR OWN BLOG?
Password-protected online diary, publicly accessible lifestyle project or professional company presence with informative added value – a blog can be many things. It is precisely this versatility and low-threshold access that makes blogging so appealing. If you have a suitable idea, you can theoretically start your own blog overnight.

HOW TO BECOME A BLOGGER?

Want to get into the blogging scene? Then you don’t have to do much more than create a free blog and fill it with content. However, this is only the highly simplified version, because most newbies start the blog project because they want to earn money or become famous with it.

It should come as no great surprise: a successful blog does not grow overnight, and there is no “guarantee of success” per se. However, if you approach the matter with system, you are already on a good path! Here’s a little checklist of what you should bring with you if you want to create a blog.

A unique topic or spin that doesn’t yet exist in this niche. With countless fashion, food, or travel blogs in existence, it’s no longer enough to just consider the particular industry as the blog topic. Individuality is required – what makes the newly created blog stand out from everything that already exists?

The willingness to invest a lot of time. Content planning, layout, idea collection, regular writing: All of this doesn’t take care of itself. If it is clear from the start that there will be hardly any time for blog maintenance, this is unfavorable.

A strategy. Think about a concept for your blog and plan the content as precisely as possible. The more topics you can collect in advance, the better. Get into the habit of immediately noting interesting keywords in your daily life!

Contacts or a certain degree of extroversion. If you can network, you have a clear advantage when it comes to professional blogging. Attend blogger events, participate in discussions in online communities, and engage in blogger outreach – mutual support is the name of the game!

Can you tick off all the points? Then you already have excellent starting conditions and can consider in the next step which scale your blog should include at all.

VARIANT 1: CREATE A PROFESSIONAL BLOG

A business blog is the ideal opportunity to cover non-commercial search terms (keywords). Doing content marketing with advice blog articles is the opportunity par excellence to offer real added value – and thus be remembered as an expert.

By the way, should you want to create a professional blog, it is worth investing in a paid blog package. For as little as 4 to 5 Swiss francs a month, you can create a blog on your own domain. This is a good decision, among other things, because with this variant you don’t have to worry about whether your blog is DSGVO-compliant.

VARIANT 2: CREATE A PRIVATE BLOG FOR FRIENDS ONLY

The world trip, the year abroad or a creative project: some bloggers are primarily interested in recording certain experiences and sharing them with a small group of people. For such cases, it is possible to encrypt the blog with a password.

WordPress, for example, has the plugin “Private Content” up its sleeve. By installing it, the blog is password protected, so anyone who wants to access it has to log in first. If you also want to start a private blog, a free model is usually sufficient for this. But be careful: Even with non-commercial blogs, you should not forget the DSGVO!

BLOG STRUCTURE AND LAYOUT

Once you’ve found your specific topic, it’s time for more detailed planning. Think about which categories and subcategories make sense. For example, you can distinguish between

Theory: Explanations of terms, glossary entries, …

Practice: test reports, step-by-step instructions/tutorials, …
If in doubt, don’t create too many categories, because that could get confusing. At the same time, each post should still be in a category that makes sense in terms of content.

As far as the layout is concerned, a clear, uncluttered line is also the order of the day. Although you can change the theme of your blog at any time on the various blog platforms, this is not recommended: if a blog appears in a different design every few weeks, the branding effect is invalidated.

CMS IN COMPARISON: WHERE CAN YOU CREATE A BLOG FOR FREE?
Anyone who blogs needs a suitable content management system (CMS). The choice is wide; the following free blog providers are particularly popular:

WordPress (wordpress.com and wordpress.org)
blogger.com
Drupal
Tumblr
Jimdo
Wix
The more you think about where you want your blog to go from the beginning, the better. If the purely private hobby blog is to become a professional blog all of a sudden, you’re in for a tedious move.

If you are already thinking about making more out of your blog, it is usually worthwhile to choose the paid version instead of the free one.

TIPS AND INSTRUCTIONS: HOW DO I CREATE A BLOG?
The topic is set, as is the content concept – time for implementation! We have briefly summarized the most important steps on the way to your own blog.

PHASE 1: FREE BLOG OR A BLOG ON YOUR OWN DOMAIN?
The first consideration is whether it should be a free blog or whether you would rather host it yourself, i.e. buy your own domain. What is the difference?

With free blogs like WordPress, the web host takes care of all the technical issues, provides support, etc.
WordPress is very low-threshold, making it a good place to start blogging.
However, with a free (WordPress) blog, your domain always bears the addition of the provider, i.e. beispielblog.wordpress.com.
With your own domain (beispielblog.com) you avoid the risk of expensive DSGVO warnings. The free version of WordPress, for example, has an anti-spam plugin called Akismet installed by default, which does not comply with the GDPR rules.
With your own domain, you can assemble different modules as you wish in the website construction kit.
But: With your own domain, you yourself are responsible for technical aspects, security updates, etc.
All in all, a free blog on WordPress or similar is recommended especially if you know for sure that it will be a purely private project. Free blogs can also be a good “dry run” if you want to test out your blogging skills before spending money on a domain.

PHASE 2: WORDPRESS, JIMDO & CO. – WHERE SHOULD I CREATE THE BLOG?
If you want to use a free platform, you’ll be spoilt for choice as platforms for free blogs abound. Here is just a very small selection!

WORDPRESS BLOGS
WordPress is the classic choice for blogging newbies. The most important features to WordPress blogs are:

easy handling
much support in the community
suitable for hobby blogging, where comprehensive features are not so important
comparatively easy to switch to self-hosting
not suitable for commercial purposes in the free variant
GOOGLE-BLOG
Known under the domain blogger.com until 2003, this platform is now owned by Google. Among other things, these features are important:

Even free blogs can be used commercially by using Google AdSense.
AdSense means targeting advertising on the topic of the blog. When you click on the ad, you get money.
The design possibilities are rather limited.
JIMDO-BLOG
Jimdo is also a free service and brings the following features:

Content cannot be exported. If you want to move your blog, this means a complete reboot.
editing of content in the frontend instead of the backend
no responsive designs in the free version
the comment function has to be integrated separately
more suitable for private purposes

The post Create a blog: How do I create my own free blog? appeared first on SEO, content marketing, social marketing and digital advertising.

Web hosting is a service that allows access to your blog over the Internet. Without web hosting, your blog is not visible online. and without domain, your blog has no address, as these two are inseparable.
There are many web hosting companies to choose from. Prices generally range from $3 to $1000 per month.

If you are just starting a new blog, you should use Bluehost. They are the largest and most well known hosting company andI have negotiated a deal with them where you can get started for only $2.95 per month(Plus you get a free domain).

You don’t need anything fancy or high server capacity until you hit over 25000 unique visitors per month. Once you hit that mark, Bluehost can help you scale your web hosting easily.

With my special offer The total cost is less than one coffee per month at Starbucks – so it won’t break the bank.

Note: As a long time customer and independent review site, We receive compensation when you purchase through the referral links below – at no additional cost to you.

Actually, We have a killer discount so you pay less for the same service through the links below.

Remember, I want to help you avoid the same mistakes I made when I first came into the blog world, and save you sleepless nights from scrambling to get your site back online.

I have looked into and monitored many well known and recommended web hosting companies like Bluehost, iPage, Godaddy etc…

BlueHost also offers free SSL certificates, this increases the trust of Google and your visitors.

(Fastest Hosting for Blogs )
SSD server with high performance for fast loading times.

WPX Hosting offers a fantastic managed WordPress hosting service that is proven to provide fast loading times and is backed by excellent support.

It is proven that this is the fastest WordPress hosting

24/7 expert support
Free custom CDN
Free SSL
Free migrations
Daily backups
DDoS protection

BlueHost Shared Hosting
( Best choice to start )
This is the right time to buy web hosting and get the best discount you can ever find.

BlueHost offers its web hosting plans in Dirt Cheap and we have purchased our accounts for 3 years. BlueHost also offers free SSL and a free domain.

Unlimited disk space
Unlimited domain hosting
Free SSL included
Unlimited GB Site Transfer
1 year single free domain registration
$100 advertising credit
Spam protection
100% Money Back Guarantee

The post Best wordpress hosting for business websites appeared first on SEO, content marketing, social marketing and digital advertising.

Would you like to know the exact name of the theme used by the site in question without manually searching the source code?

We agree that it is not always easy to group the theme of an installation WordPressthe plugins are of great difficulty, especially if the site developer has integrated them discreetly!

Generally, if we want to know theme name we can search for the keyword /themes/ in the HTML code of the site and then search the name of the theme folder on Google to see if the theme is free or paid.

The same goes for plugins, we search for the /plugins/ folder but sometimes the plugin in question does not use any JS or CSS files, and therefore this makes the task almost impossible!

The “geeks” of WordPress can dry out the source code and find the list of plugins / extensions by simply reading the source code, because with the help of CSS identifiers (class = “” & id = “”) we can know which plugin it is.

In this tutorial we will discover simple and easy methods to find out the hidden page “WordPress “from any site WP

Let’s go!

Know the WP plugins and themes you use
About his browser
There is an extension called WPSniffer available Chrome Store for Google Chrome browser.

It allows to know the exact name of the theme of the site, but is limited only to that!

The advantage of this extension is that it works all the time and you don’t have to switch tabs to know the name of the theme. This can be useful for web designers who are constantly looking for inspiration and creativity by looking at other themes.

After installing it, all you have to do is visit the website whose theme you want to know, and then click the extension icon in your Google Chrome browser.

Websites to get to know WordPress plugins / extensions.
It is now possible to sometimes have the full list of plugins for a WordPress site. This can be a risk for site builders who do not update their WordPress installations.

We can protect ourselves by installing a named extension (WordFence), it is free and offers an antivirus that provides real-time protection!

ScanWP
This site can detect the WordPress theme and plugins, there is also a Google Chrome extension for this.

WordPress Theme Detector
Link: http://scanwp.net/

WordPress Plugin Checker
This tool detects – as the name suggests – the version of the CMS and the plugins installed and activated. We can know the name of the plugins and the 50 most popular plugins.

WordPress Plugin Checker
Link: http://wppluginchecker.earthpeople.se/

WordPress Theme Search
This site gives you the information about the theme you are using: theme name, theme version, theme site, publisher site and also some plugins are detected.

Which WordPress Theme
Link: http://whatwpthemeisthat.com/

WP Theme Detector
WP Theme Detector allows you to find the theme name and other information, the more it shows the final version of the theme.

WP Theme Detector
Link: http://www.wpthemedetector.com/

Which Theme?
Theme detection website, fast and elegant. It works with several CMS other than WordPress: Blogger, Tumblr, Joomla, Shopify and Magento.

Which WordPress theme
Link: http://whattheme.com/

That’s it.

You now know the themes used by a WordPress site and just need to install them on your own blog and have the features your visitors want.

If you have a question, feel free to leave a comment below this article.

Thanks for reading and see you soon!

The post How to know the theme and plugins of a WordPress site appeared first on SEO, content marketing, social marketing and digital advertising.

The Featured Snippet are results that Google already shows in SERP as a response to user Queries to increase a site’s organic traffic. Commonly referred to as result zero (while for Google it is the Featured Snippet) because it is displayed before the result in the first position.

By also appearing in position zero, the website appears twice in search results, doubling the chance of receiving traffic and allowing even small sites to compete with much more popular sites.

Appearing in position zero has become one of the most coveted results when it comes to SEO, in fact, 13% of Google searches return a SERP with Featured Snippet.

Let’s see together how Featured Snippets work and when it is convenient to reach position zero.

Continue reading the Dear Web article to find out more.

eatured snippet: what is it for?
It is Google that states that the snippet in position zero is chosen based on the results most useful in providing answers to informational queries (which the search engine classifies as questions).

Providing a search answer in the featured snippet might lead one to think that the user, having read a concise but fairly comprehensive answer, will not go and click on one of the SERP results.

In reality, the snippet cannot contain a detailed answer in a few lines. In fact, it generally shows truncated text so it will be necessary to open a Web site to get a complete answer to one’s questions.

Different types of Featured snippets
It is necessary not to confuse Featured Snippets with Rich Snippets: the latter contain data taken from a Google database and do not contain any links.

Among the types of Featured Snippets provided by Google are:

• paragraphs;
• numbered lists;
• bulleted lists;
• tables;
• videos.

Let’s look at them in detail.

Paragraphs
The paragraph is the most widely used type of Featured Snippet because it is the most suitable way to respond quickly and comprehensively to user queries.

They are typically used for queries that contain words such as “who” or “what” or “why.”

The numbered list
Numbered lists are displayed if the query is about actions to perform some task.

It is therefore necessary to insert a numbered list summary at the beginning of the post so that the snippet is obtained.

The bulleted list
The bulleted list is the most useful type of snippet for users. To display it, Google chooses an informative article, takes its headings (particularly H2s) and turns them into a bulleted list.

Tables
Google uses tables with essential information to display structured data to create a snippet that is immediate and useful.

To get the snippet it sorts the data into a table.

Videos
A Featured Snippet can also consist of external resources, such as, for example, YouTube videos.

The snippet shows the preview of the video, the exact minute when you can find the information you are looking for, and a brief description of the content.

It is very difficult for an SEO to be certain of reaching position zero with their content, but it is possible to increase the odds by properly curating the formatting. Of course, there is a need for this care to be always high since position zero is not permanent.

Why is it important to appear in position 0 in SERP?
It is good to ask yourself whether it is always useful to achieve position zero in SERP.

If it is a small site that does not exceed the fifth position in SERP having Featured Snippet content can be a great way to increase traffic to your site.

On the other hand, it is more difficult for sites that appear in the top three results of the SERP to aspire to see their content in position zero: in fact, appearing in Featured Snippet could result in a decrease in CTR because users may already consider the snippet content exhaustive and decide not to access the site.

The converse can certainly apply, but appearing in position zero can prove to be a great way for small sites to compete with the most popular sites in their industry.

Let’s look at what to do to appear in position zero.

You might also be interested in: SEO factors, list of ranking signals that affect Google ranking

How to reach position zero with Featured snippets
To see your own content in position zero, you can take steps that can help since there is no one method that guarantees this result.

Try to create content that can satisfy informative queries: in fact, Google is more likely to consider content that answers specific questions such as “how” or “why.”

You might also be interested in: SEO factors, list of ranking signals that affect Google ranking

How to reach position zero with Featured snippets
To see your own content in position zero, you can take steps that can help since there is no one method that guarantees this result.

1. Try to create content that can satisfy informational queries-in fact, Google is more likely to consider content that answers specific questions such as “how” or “why.”
2. Presta attenzione alla cura degli aspetti tecnici del contenuto. Ad esempio, inserisci la domanda a cui vuoi fornire risposta come titolo H1 o H2 del paragrafo che contiene la risposta.
3. Se crei un elenco puntato ricorda di utilizzare i tag <lil>e<ul> , mentre devi utilizzare il tag per gli elenchi numerici. Utilizza il tag per le voci dei paragrafi.
4. Non utilizzare link nei testi che vuoi far apparire in posizione zero.
5. Scrivi risposte brevi poiché gli snippet in evidenza in genere sono formati da 40-50 parole.
6. Metti in evidenza le parole chiave con il tag in modo che la risposta salti subito all’occhio.
7. Rispondi anche a domande correlate al contenuto del tuo articolo in modo da ottenere la posizione zero anche per query collegate.
8. Cerca, se possibile, di creare pagine FAQ o Q&A.

Try to use these tips also to improve the ranking of pages you have already created. In fact, the further your content moves away from position 1, the harder it is for it to appear in position zero.

The post Featured Snippets: What They Are And Why They Are Important For Getting Zero Position In Google SERPs appeared first on SEO, content marketing, social marketing and digital advertising.

Link equity is the value that links convey to a piece of content. Considered as the 5th pillar of SEO, it corresponds to activities such as linking strategy, link earning, and link building, which increase it both directly and indirectly. Internal link optimization or internal linking is also crucial for the success of an SEO project.

How should link equity be developed? Continue reading the Dear Web article to find out more.

How link equity is developed
The development of link equity starts with authority. It is difficult for a human being to obtain it, but also for artificial intelligence systems and algorithms to decode it. To shape it, one must be able to recognize it, attract it, and win it.

The highest point an SEO can achieve is to try to attract the greatest possible amount of authority in a given market or industry, with very little cost and no penalties from search engines.

But where exactly does the value of links come from? Let’s look at that in the next section.

Where does the value of links come from?
The value of links comes from content. Without them, it could not be considered as such. It is a bit like the fruit that comes from the trees. The more value a piece of content possesses, the more value will be transferred from the links within.

A piece of content offers links or links can be received from a piece of content, but ultimately it is the perspective of observation that makes the difference. By being a single entity and connecting two pieces of content together, what it is doing is creating a previously nonexistent relationship.

That relationship, which can only connect two pieces of content at a time, continues to expand link after link, thus creating a very large network that manages to cover almost the entire Web.

Let’s delve below into the concept of links arising from content.

Read: 3 tips for really effective backlinks for proper link building

Links are born from content
Links are born from content, about that there is no doubt. By including them in themselves, content manages to convey some of its value to the target resource. The relationship a link succeeds in giving goes beyond and includes the content it has related, but not the other way around.

Since content includes all the pillars, links also do the same thing. The value of a link that has been received or offered, therefore, is closely related to the pillars it encompasses and their level of development.

If the number of unique links a site has received is multiplied by the unit value, it is better understood why link equity is the most influential and important pillar.

Let’s delve below into the concept of link value and how it is determined.

How valuable a link is
The value of a link can be determined only after fully analyzing the content that encompasses it, the level of optimization of the Web site, the information architecture, and how many and what search needs the site or content is capable of satisfying.

This principle has a strong impact on the link prospection phase. How much energy, money, or time are you going to spend on a potential link prospect that is going to be published on a site after category pagination is little used or not accessed at all?

It would only take a single day or only a few hours for the link to completely disappear from the view of Google and users, with the traffic losing value over time.

In practice, the potential value that can be transferred with a link is closely related to the level of optimization of the link prospect, who is thus able to determine the total value of the resource he or she is hosting or offering a link to.

At this point, it can be said with absolute certainty that the whole system is an unparalleled mix of effectiveness and beauty.

The post Link Equity: What It Is And Why It’s Important For SEO appeared first on SEO, content marketing, social marketing and digital advertising.

Tag H1 in HTML is the title of a site’s web page. It should be placed at the top so that it is the first visible sentence and should have a different formatting from the other tags (H2,H3…) on the page.

Let’s find out what we are talking about when we refer to HTML header tags, what importance the H1 tag has for a site’s search engine ranking, and how to format it so that it is functional and usable for users.

Continue reading the Dear Web article to find out more.

Header tags, H1 throughH6
In Hyper Text Markup Language (HTML), used by web pages in browsers, there are Tags that serve as headings within a web page.

Similar to the headings that can be used in a Word document, each web page can have several Tags that allow the text to be divided into paragraphs, each of which will have a heading with different formatting (larger or bold font size).

The moment you set a sentence as Title 1 in the WordPress editor, the code will be added in the HTML source:

< h1 >My encoded title< /h1 >.

This code allows the browser, which has recognized it, to format the phrase included in the Tags differently than the rest of the text.

Similarly, when it comes to H2 and H3 and so on, the codes added to the HTML will be:

< h2 >My encoded subtitle< /h2 >.

< h3 >Another encoded subtitle< /h3 >

Thus, we can conclude that HTML Header Tags are HTML codes needed to indicate to the search engine the phrases that serve as titles and subtitles.

What is an H1 tag?
At the top of the web page and clearly visible, there is the H1 Tag, the first heading tag.

Since it is the main title of the article, generally the H1 Tag has different formatting than H2 which are the main paragraphs and H3, the sub paragraphs.

Let’s see what are the differences, from an SEO perspective, between the Title tag and the H1 tag, so that we can understand the importance of knowing how to handle them.

What is the difference between the H1 tag and the Title tag
The Title Tag is one of the main tags for SEO optimization. Let’s see how it differs from the H1 tag:

• the Title Tag is the header visible in the snippet present in the Google SERP after a search;
• the meta title appears only in the header of the page and in the title bar of the browser;
• the H1 Tag is visible to users only if they browse the specific web page,
• the title tag is critical for crawlers to immediately understand the content of the web page.

For on-page SEO, it turns out that Title Tag optimization is more important than H1 Tag optimization; however, to achieve excellent results, it is important to take care of the optimization of both tags.

The Importance of H1 Tags in SEO
Search engines, in order to satisfy user demands, need to know the content of the web pages they analyze.

To speed this up, information from a number of sources is analyzed, including the Title Tag and the H1 Tag.

Search engine spiders, through the HTML code, read the phrases included in the header tags. The H1 Tag contains information about the content of the web page and is, therefore, the one that is of most importance to the spiders.

In fact, it is necessary that keywords are present within the H1 Tag so that search engines are able to correctly rank the page based on the content covered.

From an SEO perspective, using good Tags is also important because it enhances the user’s browsing experience. Already with a glance at the paragraph titles, the user understands the content of the page and determines whether the information provided is what he or she needs.

How to optimize the H1 Tag
Although the H1 Tag may differ from the Title Tag, in CMS systems (WordPress, Magento…) these coincide.

While this is not an SEO mistake, it is preferable to create different content for the meta title and the H1 tag: in fact, in Tag Title, as we have seen, it is shown in the Google SERP and, therefore, it is necessary that it contains more descriptive text while the H1 header must be a simpler and more immediate text.

Setting the H1 tag and page title tag different from each other
As we have already seen, most CMS systems require that the Title Tag and the H1 Tag must coincide.

To avoid using the same content for the H1 Tag and Title Tag (even in CMS systems), you can change the HTML code or, in the case of WordPress, make use of the Yoast SEO plugin.

In this case, after installation, an area will appear under each page where you can edit the Tag Title of the page.

The keywords to be included in the H tags
After determining what the keywords are for the article, make sure to include them in both the Title tag and the header tags.

In case you decide to use different content for the Title Tag and the H1 Tag, you can decide to put the main keyword in one tag and a related keyword in the other.

Make sure, however, that you do not use the keyword in all header tags or you will run the risk of running into keyword stuffing.

Proceed with an analysis of the keywords you want to use so you can determine which Header Tags are most useful to put them in.

Avoid very long headings
Create short but descriptive sentences to use for your titles. Adjust to the guidelines for title tag formation and do not exceed 65 characters.

If you need more space to describe the content of a particular paragraph, follow the header with bold text where you can include some other necessary information.

Is the H tag visible to users?
Some themes provided by WordPress that have the H1 tag in the HTML of the page, make it not visible to users through CSS rules.

But peR get good results in terms of SEO, it is necessary to choose a theme that makes it clearly visible in H1 tag in the page.

Access, then, the source of the page via selecting the View Source option, and look for the H1 Tag in the code: at this point make the letters larger so that they are differentiated from the text by the subheadings on the page.

Use headings in a hierarchical manner.
To get good results in terms of SEO, use headings in a hierarchical way, starting with Tag H1, then Tag H2, etc…

Using another kind of order can confuse search engines and provide users with confusing content.

Therefore, place the H1 Tag at the beginning of the HTML code and then following, respecting the order, all the other Header Tags.

Always remember that there should only be one H1 Tag per page!

Tags and Search Intent
Always keep in mind the search intent of users and create an H1 Tag that is consistent. In fact, since it is the first piece of content visible, if it does not meet the search intent, the user will abandon the page before reading the content. Losing users not only hurts site traffic, but also causes negative results from an SEO perspective.

This behavior is known as pogo-sticking and negatively affects the site’s search engine ranking if it occurs over an extended period of time.

Therefore, be sure to create H1 tags that are consistent with user expectations.

Examples of optimized H1 tags
Let’s look together at some examples of optimized H1 tags:

1. Optimized H1 tags for users and longer Title tags to include more long-tail keywords.

2. In the Title Tag, the keywords you want to rank for are included, and in the H1 Tag, a message is inserted that apparently does not have ranking as an objective.
3. The same content is used in the H1 Tag and the Title Tag.

Optimize the H2, H3, H4, H5 and H6 tags.
All the rules we have seen for good SEO optimization of the H1 Tag apply to all types of header tags. However, for these Header Tags remember that:

• Tags H2 and H3 are the subheadings of the pages;
• H4, H5, H6 are for notes or insights of the subheadings.

To use Header Tags properly make sure to:

• use Header Tags when it is not convenient to use other Tags such as bold or italics;
• use Header Tags to make it easier to navigate the page and understand the text;
• do not use all Header Tags if it is not necessary.

How to improve a website’s SEO
Many factors contribute to good SEO optimization. In addition to optimized H1 Tags, follow these tips to achieve successful on-site SEO:

• make it easy for search engine crawlers to analyze your site;
• ensure that useful URLs for SEO are contained in the CMS;
• optimize quality content with SEO Copywriting techniques;
• put into practice effective link building internal to the site so that the user can learn about all the content you propose;
• practice link earning editorial links from other sites.

Everything you need to know about tag heading
Good Tag Heading optimization is critical for site ranking. Through it, spiders are able to identify the most important content on a page.

Heading Tag optimization is one of the few SEO factors over which we have real control.

To figure out which H1 tags on your site are in need of optimization you can enlist the help of specific tools such as, for example, Screaming Frog. This tool can analyze your site and show you the H1s that need to be optimized, the duplicate ones, or the multiple ones.

The post H1 Tag: What it is And How to Optimize Tag Headings appeared first on SEO, content marketing, social marketing and digital advertising.

One of the problems that penalizes good SEO optimization of a site is the presence of broken links.

Having broken links within a website could impair users’ navigation.

Continue reading Dear Web’s article to find out how to spot them and remedy them so that they do not cause very serious damage to your site’s traffic.

What are broken links?
Broken links are addresses whose destination is incorrect or inactive. If in the case you have created a link that leads from the homepage to another section of your site but you made a typo in the URL, the link will lead to an error page and will, therefore, be a broken link.

Returning error pages is an error that results in a strong penalty from search engines. In fact, following links that lead to nonexistent or error pages causes a bad user experience and results in possible site abandonment.

Links, however, can break frequently as web pages change and are closed all the time.

Let’s find out what solutions you can apply to solve this problem.

The Google Search Console
Google provides free tools for all web platforms. These tools help you identify crawl errors, that is, errors generated by Google’s inability to read the content of your page. These errors include broken links.

To solve this problem, add your site to Google Search Console and log in with your Google account. At this point you will need to verify that you are the owner of the site to be analyzed, and you can choose to verify it by domain or URL prefix.

Now you can proceed with site verification: you can proceed with full site verification (with or without www, http or https) using the Domain system, or verify the individual version of the site by adding an HTML tag, uploading an html file, providing the provider name, via a code for Google Analytics and via Google Tag Manager.

After verifying your site you can use all the features of Google Search Console, such as the one in the Coverage section that allows you to detect crawl errors.

From here you can check which links are broken on your site, which links are nonexistent, and which generate a 404 error.

The post How to Fix Broken Links On Blogs appeared first on SEO, content marketing, social marketing and digital advertising.