Backlinks are one of the main elements if we talk about Google ranking.

Google’s guidelines clearly state that these links should be placed editorially, and site link building should be developed on this principle.

Getting these editorial links is easier if the proposed content has a higher quality than other similar content found online.

The best way to get quality links to be editorially placed on the site is to use the Skyscraper (or skyscraper) technique.

Let’s find out all the features of this technique together.

What is the Skyscraper technique?
The Skyscraper technique was conceived by Brian Dean of Backlinko as a new technique for creating compelling content to earn high-value editorial links.

This technique involves 3 main activities:

• find content from other sites that is popular;
• posting content on your own site on the same topic but of higher quality;
• properly sponsoring the new content.

Creating the best content on the web for a particular topic
The Skyscraper technique takes its name from the main purpose of this technique: to create the best content related to a particular topic, content that will outperform all others in quality.

By using this technique, the likelihood that your contacts will link to your content on their sites is much higher: in fact, this way you choose a topic that has already generated good results and offer even better content.

Don’t worry if you think you are not offering original content. To get good results in terms of SEO, it is also necessary to understand how your competitors move so as to carp about their strengths and, consequently, understand where we can intervene to improve our site.

When using the Skyscraper technique remember:

• good content does not have to be long;
• there are several ways to ensure better quality of your content;
• it is difficult to publish content and earn links naturally;
• you need to promote your content. If they are not known, it is very difficult for them to get links.

Skyscraper as a link building tactic
Many other link building techniques have a high degree of uncertainty about how successful you can be.

For example, broken link buiding a fairly limiting technique: in fact, this technique involves using websites that provide broken external links with content similar to what you are proposing. The technique is valid, but it always involves relying on others.

Another widely used technique is digital PR. Although similar in some ways to the Skyscraper technique, in this case there is a need to constantly create something new to get links. This technique ensures a very high number of links from unique domains but to make it work there is a need to rely on a PR expert.

The Skyscraper technique, on the other hand, allows you to acquire and gain links by leveraging what is already working by just improving the content.

The technique works very well because it pays attention to Google’s three ranking factors:

• content;
• links;
• RankBrain.

How to use the Skyscraper technique to build links
Continue reading the article to learn this important link building technique to increase your site’s organic traffic.

Learn the steps required to create valuable Skyscraper content and how to create new links through the use of your resources.

Use content that has earned many links
Relying on fresh content to get links to your site provides no kind of guarantee that you will get the results you are hoping for. The only thing you can rely on is that the quality of the content you propose is so high that owners of other sites decide to link to it.

The Skyscraper technique gets around this obstacle since you have to limit yourself to exploiting topics that have already gotten a lot of links.

Finding a list of the most visited sites in the area of interest
You can use Semrush to discover a list of the most visited sites in the area of interest. After determining what type of topic you need to explore, conduct your research.

At this point use the backlink analysis tool and select Indexed Pages (do not consider homepages or any specific product pages).

Once you have identified a competitor that has published content that has generated many links, enter the URL into the search bar to discover the keywords for which it ranks.

After this analysis, determine which topics of the top performer you want to improve.

Analyze Google SERPs to find interesting content
To find content that may interest you search Google for the keywords for which you want to rank.

Research the specific topic, analyze Google’s SERP and choose which result you can use.

Create better content
Having identified a piece of content that has generated a lot of links, you need to provide content that is better than an already great resource.

It is often quite clear what needs to be improved. But in certain cases figuring out what needs to be improved in an article that has already provided excellent results can be difficult.

There are, however, approaches you can use in a multitude of cases.

Long-form content creation
Prefer long-form content creation that gets better results in SERPs: it is common that to improve a content it is enough to go deeper into the topic and, therefore, increase its length.

Often, in fact, content creators only need to include a few pieces of information, the basic ones, for a given topic. If you are able to go deeper and insert more information you can get better results.

Delve deeper into the topic: focus on the details that people are looking for
If you find that a topic has been covered superficially but you feel that users may be interested in more specific information, delving deeper into the topics of the article is a great way to improve a piece of content according to the Skyscraper technique.

Delving deeper into a topic, however, does not just mean lengthening the text: for example, you can consider offering advanced-level content instead of beginner-level content.

Give importance to your content: improve website graphics
A high way to improve a piece of content is also to improve the graphics of the site so as to enhance the user experience.

Often choosing a poorly designed layout can be considered synonymous with low quality content.

Therefore, pay attention to making your content visually interesting as well: add videos or images so that your content stands out from others and stays well in users’ minds.

Update and improve your content as much as possible
A web content becomes outdated very quickly, and it is very difficult for someone to want to link outdated information to their users.

Constantly improve your content and update the information it contains so that ta resource is more easily linkable.

Keeping your content up-to-date means you are always ahead of your competitors.

Sponsor your content
After you have created your quality content, you need to take care of promoting it: if your content remains hidden, it is very difficult for someone to decide to give you links.

The Skyscraper technique involves promoting your resources in the first place, to sites that already contain links to content on the same topic.