Link equity is the value that links convey to a piece of content. Considered as the 5th pillar of SEO, it corresponds to activities such as linking strategy, link earning, and link building, which increase it both directly and indirectly. Internal link optimization or internal linking is also crucial for the success of an SEO project.

How should link equity be developed? Continue reading the Dear Web article to find out more.

How link equity is developed
The development of link equity starts with authority. It is difficult for a human being to obtain it, but also for artificial intelligence systems and algorithms to decode it. To shape it, one must be able to recognize it, attract it, and win it.

The highest point an SEO can achieve is to try to attract the greatest possible amount of authority in a given market or industry, with very little cost and no penalties from search engines.

But where exactly does the value of links come from? Let’s look at that in the next section.

Where does the value of links come from?
The value of links comes from content. Without them, it could not be considered as such. It is a bit like the fruit that comes from the trees. The more value a piece of content possesses, the more value will be transferred from the links within.

A piece of content offers links or links can be received from a piece of content, but ultimately it is the perspective of observation that makes the difference. By being a single entity and connecting two pieces of content together, what it is doing is creating a previously nonexistent relationship.

That relationship, which can only connect two pieces of content at a time, continues to expand link after link, thus creating a very large network that manages to cover almost the entire Web.

Let’s delve below into the concept of links arising from content.

Read: 3 tips for really effective backlinks for proper link building

Links are born from content
Links are born from content, about that there is no doubt. By including them in themselves, content manages to convey some of its value to the target resource. The relationship a link succeeds in giving goes beyond and includes the content it has related, but not the other way around.

Since content includes all the pillars, links also do the same thing. The value of a link that has been received or offered, therefore, is closely related to the pillars it encompasses and their level of development.

If the number of unique links a site has received is multiplied by the unit value, it is better understood why link equity is the most influential and important pillar.

Let’s delve below into the concept of link value and how it is determined.

How valuable a link is
The value of a link can be determined only after fully analyzing the content that encompasses it, the level of optimization of the Web site, the information architecture, and how many and what search needs the site or content is capable of satisfying.

This principle has a strong impact on the link prospection phase. How much energy, money, or time are you going to spend on a potential link prospect that is going to be published on a site after category pagination is little used or not accessed at all?

It would only take a single day or only a few hours for the link to completely disappear from the view of Google and users, with the traffic losing value over time.

In practice, the potential value that can be transferred with a link is closely related to the level of optimization of the link prospect, who is thus able to determine the total value of the resource he or she is hosting or offering a link to.

At this point, it can be said with absolute certainty that the whole system is an unparalleled mix of effectiveness and beauty.